Break Your Rut: Get My Free Guide
STOP FEELING STUCK
7-day course with daily steps to kick start positive change, boosting your inner strength & energy
Frank McCaughey
START YOUR RESET TODAY
"There is no better way, when you are feeling stuck than to reset, return to basics and to rekindle a strength that is naturally there."
7 Videos. 7 Days. 7 Ways
BREAK FREE FROM
YOUR RUT IN 7 DAYS
"Frank’s miraculous 7-Day RutReset course is a vibrant wonder to me. I had so many flashbacks during the 7 days, of wild times in my childhood that were physically uncomfortable yet pure full-on joy and hysterical laughter at the same time. I love this course and will keep going with it as well as recommending it to loved ones. The tools are simple, ancient, tried and true. The ramp-up is gentle, humane and doable. By the end of day 7 my body was was craving the routine of it. My energy and creativity have increased, my blood sugar is evened out, food cravings have disappeared, body pain has subsided, I lost a few pounds without thinking about it and my mood is jubilant. I love the simple, brief, bare-bones approach of it. Frank’s short daily videos are fabulous- earnest, upbeat and contagious. In each one he says, "It worked for me and it will work for you!’ And it actually does work!!"
Maureen, united states
Customer reviews
"I had no idea what to expect. And that was actually half the fun of it. If you had told me at the start what I would be doing on day 7, I would have more than likely said no. And not even entertained the idea of doing it. The timing of this course in my life and what it has introduced is totally beyond what I would have expected. In fact Frank has quietly, subtly had kinda of shockingly (to me) changed how I approach my day. This course is a gift. Its no frills, honest and I would go far as to say priceless. Thank you Frank.
steven, ireland
OK. Course is set out over 7 days. You have to watch each video the night before. So you know going to bed what the tasks are for the next day. My only negative is that its only 7 days. I have kept it going and am now day 14 writing this. My life has not transformed, My problems remain. But I just feel stronger at dealing with them. I am happily surprised this way of living really really suits me.
Martin, United Kingdom
Coming Soon
The Power of Discomfort
10 WAYS TO BUILD REAL STRENGTH
You already know it—somewhere beneath the noise. All those modern comforts—hot showers, instant food, endless scrolling—they promise ease, but they’re quietly dulling you. Numbing that raw, real strength you were born with. This book isn’t here to preach; it’s here to wake you up to what’s already in you: discomfort isn’t just okay—it’s where you come alive.
If you feel stuck, trapped in a rut, or desperate for a change that actually lasts—this book is for you. Take that first tiny step and rediscover what’s been there all along.
7 videos, 7 days—break free today.
Why Rut Reset Works
Effortless habit stacking: Simple, daily steps you can do anywhere, building one habit at a time to rewire your routine.
Biohack your way to success: No gear needed. We’ve demystified time-tested practices, age-old techniques, and normalized techniques that you can do anywhere.
Science-backed methods that work when you’re stuck, overwhelmed, directionless, or in a funk - proven, accessible and familiar to you.
7-day routine reset: Daily video challenges to break your rut and spark real habit changes in your life.
RESET YOUR RUT
Change is hard. Staying the same is hard. Choose your hard.
UNLOCK Your Inner Guide Through Therapeutic Writing
A Science-Backed Method to Awaken Your Inner Wisdom
Therapeutic writing is a powerful, accessible way to explore your inner world and foster healing, backed by decades of scientific research. By spending just 15-30 minutes a day for four days writing about emotionally significant experiences, you can reduce stress, enhance sleep, and even strengthen your immune system. Developed by Dr. James Pennebaker, this simple practice helps you process emotions, gain clarity, and unlock personal growth. Whether you use a basic notebook or our thoughtfully designed PsychoPad journal, therapeutic writing offers a safe space to let your inner voice speak. Begin today and discover the profound impact of putting pen to paper.
Learn More
I’m Frank McCaughey. After 10 years in senior corporate roles, I dove into entrepreneurship—building a multi-award-winning advertising agency from a Dublin basement to offices in Paris, London and Sydney. We grew to 100 people, won Agency of the Year twice, then sold to a US multinational. I’ve ridden highs, hit lows, and found myself stuck deep in the muck—but simple, natural approaches helped reset those ruts. It’s worked for me, and it’ll work for you. I'm so happy to introduce you to Rut Reset.
Entrepreneur, advisor to startups, business growth guru—believe in action, no-nonsense, "Feel the fear and do it anyway". "When in doubt. Do."
Level 8 in sports psychology, qualified personal trainer, psychotherapy drop-out—driven by fitness, creativity and action.
Speaker on non-duality, author of book on non-duality and multiple films and documentaries.
Documentary maker on psychedelics (5MEO featured in Forbes), made an award-winning short film, hosted a live broadcast TV show on social media, and podcaster on youtube.
Passionate about natural ways back to wellness. Love adventure, challenges, and areas outside my comfort zone—climbed Kilimanjaro, ran 3 marathons, broke ruts with simple steps.
About Frank
START THE RESET NOW