Break Your Rut: Get My Free Guide
hi, I'm frank and
this is Rut Reset.
7-Days To Reset Your Rut
Frank McCaughey
RESET YOUR RUT
"I’ve been stuck, deep deep in a rut. And this approach breaks it. Each time. Every time. And it will do the same for you"
7 day course—break free today.
Coming Soon
The Power of Discomfort
10 WAYS TO BUILD REAL STRENGTH
Discomfort isn’t the enemy—it’s the path to power. In The Power of Discomfort, you’ll find 10 real, actionable ways to turn life’s toughest moments into unshakeable strength. Whether you’re stuck in a rut or ready to push your limits, this book is your no-BS guide to building resilience and living bolder.
7 videos, 7 days—break free today.
Why Rut Reset Works
Simple steps you can do anywhere- no gear, no gurus. Each day builds on the last, stacking habits one by one. Day zero starts here..
Time-tested practices demystified: ancient wisdom simplified, military grit, science-backed methods.
Works when you’re stuck—overwhelmed, directionless, or in a funk - proven, accessible, just you.
7 daily challenges delivered in video to break you out of your rut, starting now.
RESET YOUR RUT
Souvenirs from
Climbing Kilimanjaro
I’m Frank McCaughey. After 10 years in senior corporate roles, I dove into entrepreneurship—building a multi award-winning advertising agency from a Dublin basement to offices in Paris, London and Sydney. We grew to 100 people, won Agency of the Year twice, then sold to a US multinational. I’ve ridden highs, hit lows, and found myself stuck deep in the muck—but simple, natural approaches helped reset those ruts. It’s worked for me, and it’ll work for you. I'm so happy to introduce you to Rut Reset.
Entrepreneur, advisor to startups, business growth guru—believe in action, no nonsense, ‘feel the fear and do it anyway. "When in doubt. Do.
Level 8 in sports psychology, qualified personal trainer, psychotherapy drop out—driven by fitness and action.
Passionate about alternative perspectives on life. Speaker on nonduality, author of book on non-duality and multiple films and documentaries.
Documentary maker on psychedelics (5MEO featured in Forbes), made an award-winning short film, hosted a live broadcast TV show on social media, driven by creativity.
Passionate about natural ways back to wellness. Love adventure, challenges, and areas outside my comfort zone—climbed Kilimanjaro, ran 3 marathons, broke ruts with simple steps
About Frank
RESET YOUR RUT